Web design proposal template with pricing and timeline
The web design template starts from a real website redesign: goals written around mobile use, speed and enquiries, an included / not-included scope (so content and stock photos do not become free extras), deliverables, a seven-week timeline and terms with a 50/50 deposit and two revision rounds per stage. Pricing separates the one-off build from the monthly care plan and shows optional extras the client can add.
Pricing table from a real Pitchsprig web design proposal (example data, 2 Oct 2026)
| Item | Qty | Rate | Billing | Amount |
|---|---|---|---|---|
| Discovery workshop, sitemap and wireframes | 1 | $900.00 | One-time | $900.00 |
| Design: homepage and 6 page templates | 1 | $3,600.00 | One-time | $3,600.00 |
| Build and launch, fully responsive | 1 | $4,200.00 | One-time | $4,200.00 |
| SEO setup and redirects from old URLs | 1 | $650.00 | One-time | $650.00 |
| Content migration (per page) | 20 | $35.00 | One-time | $700.00 |
| Copywriting (per page) (optional, not included) | 8 | $180.00 | One-time | $1,440.00 |
| Online booking integration (optional, included) | 1 | $750.00 | One-time | $750.00 |
| Care plan: hosting, updates, backups and 1 hour of edits | 1 | $149.00 | Monthly | $149.00 |
| Total one-time | $10,800.00 | |||
| Total monthly | Monthly | $149.00 |
Source: Pitchsprig web design template, generated 2 Oct 2026.
Pitchsprig vs the alternatives
Published prices, each checked on the date shown; prices change, so confirm on each site.
| Product | Price | Free | Checked |
|---|---|---|---|
| Pitchsprig Pro | $9/month or $79 once, no per-user fees | 3 PDFs a month, 2 templates, unlimited printing | live |
| Proposify | Basic $19, Team $41, Business $65 per user per month (billed annually) | not checked today | 2026-10-02 |
| Better Proposals | Starter $13 per user per month billed annually, or $19 monthly | not checked today | 2026-10-02 |
| Bonsai | Essentials $25 per user per month (monthly) | not checked today | 2026-10-02 |
Why teams pick Pitchsprig
- Scope with an explicit 'Not included' list: copywriting, photography and ad campaigns.
- One-time build and a monthly care plan in the same table, with separate totals.
- Optional extras shown but not added until the client chooses them.
- Free template: the web design proposal is included in the free plan.
How it works
- Load the web design template and add your client and your studio's details.
- Adjust the pages, platform and extras; replace anything in [brackets].
- Download the PDF and send it with the covering email Pitchsprig writes for you.
FAQ
What should a web design proposal include?
An introduction, the client's goals, a scope with what is and is not included, deliverables, a timeline, pricing (one-off build plus any monthly care plan), terms (deposit, revisions, ownership) and an acceptance block. The template has all of these.
How do I price a monthly care plan?
Add it as a Monthly line. Pitchsprig shows the one-time total and the monthly total separately, plus the first 12 months combined.
Can I offer packages instead?
Yes, with Pro: switch Pricing to good / better / best. The template includes Starter, Growth and Premium packages to edit.
Is my data private?
Yes. Pitchsprig runs in your browser: your proposals, prices and clients are saved only on your device and the PDF is made there. Nothing is uploaded.
Is this legal advice?
No. Pitchsprig templates are starting points, not legal advice; have important contract terms reviewed.