Instagram captions: a 3-part structure with examples
Short answer
Lead with a first line that works on its own (it's all people see before 'more'), give the value in short lines or a mini list, then end with one clear action: save, share, comment or link in bio. Add 3 to 5 hashtags that describe the post.
Copy-paste code
Caption structure
Line 1: The meal prep tip I wish I knew sooner.
1. Cook 2 proteins, not 5
2. Sauce changes everything
3. Prep in 45 minutes, not 3 hours
Save this for Sunday.
#mealprep #easyrecipes #homecooking #dinnerideasGood to know
One call to action, not three.
Use line breaks for readability.
Hashtags describe the post; they don't guarantee reach.
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How long should a caption be?
Short for entertainment, longer for tutorials; the first line matters most.
Where do hashtags go?
At the end of the caption or in it; both work.